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Senior Brand Executive | Kuala Lumpur

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Location : 
Kuala Lumpur
Base Pay : 
4,500 MYR - 5,500 MYR /Month
Employee Type : 
Full-Time
Education : 
Bachelor's Degree
Post Date : 
22/04/2017
 Description
Responsibilities:
  • leads a development of brand strategies and directions
  • analyze how our brand is positioned in the market and crystallized targeted consumers insight
  • translate brand strategies into brand plans and brand positioning
  • leads a brand plans, e.g. above/ below the line activities, product, costing, packaging, and distribution
  • analyze the performance specifications, cost and price parameters, market applications and sales estimates
  • monitor product distribution and consumer reactions
  • execute brand plans in a timely and effective manner
  • make adjustment according to situation based on the internal resources and competitive scene
  • monitor volume performance, product development projects, and brand health indicators
  • evaluate key measures that determine the success of program vs brand objectives
  • motivate and guide the team and agencies to work effectively
  • brainstorm new and innovative growth strategies
  • align the company around the brand's direction, choices, and tactics

Requirement:
  • Degree in business management, marketing, or it equivalent
  • minimum 3 years experience in brand strategies
  • experience in identifying target audiences and devising campaigns
  • strong analytic skill, good communication and interpersonal skill
  • drive for results and leadership skills
  • excellent command in English & Malay language

Interested candidates kindly send your resume to [Click Here to Email Your Resumé], Attn: Liz Pak.
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