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Marketing Executive | Petaling Jaya

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Location : 
Petaling Jaya
Employee Type : 
Full-Time
Education : 
Diploma
Post Date : 
13/01/2017
 Description Overall job objective or purpose

Plan and execute sales support, marketing administration and management, marketing co-ordination, communications and analytic functions efficiently and effectively on regular and timely basis to support the business objectives of the Company.

Job Specifications

1.   Minimum educational requirements for job

Degree or postgraduate qualification in marketing or business with a scientific or technical background

2.   Minimum years of relevant working experience required for job

At least 3 years of relevant experience

3.  Knowledge, skills, attitude and attributes required

  • Good teamwork skills
  • Communication skills
  • Adaptability
  • Good organisation and planning skills
  • Creativity
  • Commercial awareness
  • Numerical skills
  • IT skills

Core responsibilities (key responsibilities and account-abilities to achieve job objective) 

1.    Sales Support Functions

(i)      Design and implement marketing programs and strategies to support company’s business objectives

(ii)    Coordinate marketing programs and activities, for example, exhibitions, workshops, sponsorships and distribution of marketing material, marketing updates

(iii)   Work with fields and sales team to understand and align marketing activities to business directions of corporate collaborators and match needs of customers at the same time; create solutions/applications to boost sales and capture market share

(iv)  Work with Sales Managers/Market or Product Managers to ensure availability of sales tools, for example, brochures, presentations and to develop sales tools for fields and sales team

(v)    Work with field sales to gather and develop competitive and market  information to support sales and marketing strategies

2.    Marketing Administration and Management

(i)     Maintain an accurate and updated customer database

(ii)    Web management to include design, updates and maintenance

(iii)   Set up and manage Facebook and other social media platforms with integrated marketing campaigns, activities and promotions to enhance corporate branding and promote products and services of the company.

(iv)  Product maintenance

(v)   Manage promotional assets and premiums, for example, banners/exhibition assets, premiums

(vi)  Manage marketing expenses within assigned budget                                                                            

3.   Marketing Coordination

(i)    Interact closely with customer support, administration, field/sales team and all related departments to ensure smooth and effective implementation of marketing activities

(ii)  Work with vendors (for example designers) to develop marketing visuals, copyrighting to support marketing programs, for example, ad campaigns, promotion flyers

(iii) Sourcing and distribution of marketing assets and premiums to support marketing campaigns

4.    Marketing Communications

(i)    Corporate communication through monthly newsletters, corporate digital emails and email signatures

(ii)   Ensure all marketing communications are consistent with corporate branding

(iii)  Maintain internal communication tools which include Sky Drive, WhatsApp

(iv) Communicate on a regular basis marketing updates, progress of on-going marketing and upcoming marketing programs to the different business divisions to ensure effective implementation of marketing initiatives

5.    Marketing Analytic

(i)    Submit on timely basis marketing analytic to evaluate the success of  marketing initiatives and how marketing programs are performing

(ii)   Web, Facebook and other social media traffics and feedback

Competitive information

Key deliverable or outcomes for core responsibilities 

1.   Sales Support Functions

      (i)      Well designed and co-ordinated marketing programs, strategies and activities implemented successfully to support business objectives of the company

      (ii)     Solutions/applications created to boost sales and capture market share

      (iii)    Sales tools are available, whenever required, and developed for fields and sales team, where applicable.

      (iv)    Required competitor and market intelligence information gathered and developed to support sales and marketing strategies.

2.   Marketing Administration and Management

      (i)     Customer database maintained and updated accurately

      (ii)    Web, Facebook and other social media platforms well designed, managed, updated and maintained for enhancing corporate branding and promoting products and services of the company

      (iii)   Products well maintained

      (iv)   Promotional assets and premiums well managed

      (v)    Marketing expenses well managed and kept within assigned budget

3.   Marketing Co-ordination

      (i)      Marketing activities implemented smoothly and effectively through close interactions with relevant departments

      (ii)     Appealing marketing visuals developed with vendors with copyrighting to support marketing programs

      (iii)    Marketing assets and premiums for marketing campaigns well sourced and distributed

4.   Marketing Communications 

      (i)       Corporate communications via monthly newsletters, corporate digital emails and email signatures are well planned, executed and consistent with corporate branding

     (ii)      Internal communication tools (Sky Drive, Whats App) well maintained

     (iii)     Regular communication of marketing updates, progress of on-going marketing and upcoming marketing programs to different business divisions

     (iv)     Effective implementation of marketing initiatives

5.    Marketing Analytic

(i)      Timely submission of marketing analytic analyzing

(a)     Success of marketing initiatives and performance of marketing programs

(b)     Web, Facebook and other social media platforms traffics and feedback

(c)      Market intelligence information on competitors  


Interested candidates are invited to apply online via CareerBuilder Malaysia



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